App Store Optimization
We optimise your App Store and Google Play presence so more of the right people find and install your app — keyword research, listing and creative optimisation, and ratings strategy, measured against installs and conversion rate.
We optimise your App Store and Google Play presence so more of the right people find and install your app. ASO is the SEO of the app stores — keywords, listing, creative and ratings — and we treat it as an ongoing, data-driven process measured against installs and conversion rate.
We research the terms your users search, optimise your title, description and metadata to rank for them, sharpen the icon, screenshots and preview video that win the tap, and put a ratings strategy in place — then track rankings and installs and iterate every month.
Solutions we deliver
Real, working software for real business problems — these are the kinds of projects we ship most often.
New app launches
Get a new app discoverable and converting from day one.
Install growth
Lift organic installs without buying every one through ads.
Conversion-rate lift
Turn more store visitors into installs with better creative.
Keyword rankings
Rank for the high-intent searches that drive quality users.
Ratings & reviews
Grow ratings the right way and respond to reviews at scale.
ASO audits
A full review of your listing with a prioritised action plan.
Localisation & global reach
Optimise listings per language and market for international growth.
Paid UA alignment
Align ASO with paid user acquisition so every channel converts better.
Need app store optimization built around your exact process?
Tell us what you need — a senior engineer replies within 24 hours.
The business outcomes you can expect
Custom-built software isn't just a cost — it removes friction, cuts waste and compounds in value as you grow.
Cheaper than paid installs
Organic discovery compounds — you're not paying for every user.
Measured on installs
We optimise to installs and conversion rate, not vanity rankings.
Both stores
App Store and Google Play each have their own ASO levers — we work both.
Ongoing, not one-off
Stores and competitors move; we iterate every month.
What does app store optimization cost?
ASO is usually a monthly engagement covering research, optimisation and ongoing iteration, sometimes starting with a one-off audit. Scope depends on whether you're on one store or both and how competitive your category is.
One store or both
App Store and Google Play each take their own work.
Category competitiveness
Crowded categories need more testing to move the needle.
Creative production
New screenshots and preview videos add design effort.
Localisation
Optimising listings for multiple languages and markets adds scope.
Get a tailored app store optimization quote — within 24 hours
We can start with an ASO audit so you see the biggest opportunities before committing to ongoing work.
- Free & no obligation
- Clear, written estimate
- Start small, prove value first
Our app store optimization services
Keyword research
Find the high-intent terms your users actually search for.
Listing optimisation
Title, subtitle and description tuned for ranking and conversion.
Creative optimisation
Icons, screenshots and preview videos that win the tap.
Conversion rate (CRO)
Lift the share of visitors who install, not just impressions.
Ratings & reviews
Strategy and in-app prompts to grow ratings the right way.
Competitor analysis
See what's working for competitors and where the gaps are.
A/B testing
Test store creatives and copy to keep improving install rate.
Ongoing tracking
Monitor rankings, installs and conversion and iterate monthly.
Every engagement includes
Senior, dedicated engineers
Experienced talent working directly on your product — no juniors hidden behind a sales team.
Weekly demos & updates
Regular progress, transparent timelines and clear communication in your time zone.
Clean, documented code
Maintainable, well-tested code with documentation your team can build on.
Full source code & IP
NDA on request and complete IP assignment — the code is always yours.
Security & QA built in
Secure coding and quality assurance integrated throughout, not bolted on at the end.
Post-launch support
Maintenance, optimization and support to keep your product fast and secure.
Fixed, transparent pricing
A clear written estimate up front and no surprise invoices — you always know what you're paying for.
A dedicated point of contact
One senior contact who knows your project end to end — no being passed around a support queue.
From idea to launch, transparently
Connect
A free, no-obligation chat about your goals, challenges and what you want to build.
Discovery & analysis
We dig into your requirements, users and constraints to shape the right solution and architecture.
Proposal & estimate
A clear proposal — scope, timeline, team, tech stack and transparent pricing.
Onboarding & kickoff
We sign an NDA, set up access and tools, and align on milestones to start fast.
Architecture & build
Scalable, secure architecture, then agile sprints with CI/CD, code reviews and automated tests.
Beta & QA
We test in a staging environment — QA, security, performance and your feedback — then refine.
Launch & scale
We deploy to production with DevOps, then monitor, support and scale the application as you grow.
Technologies we build app store optimization with
A modern, battle-tested stack chosen to fit your product — click any technology to learn more.
Looking for a app store optimization company you can trust?
Work directly with senior engineers, in your time zone — no hand-offs.
Hire dedicated developers
Prefer to scale your own team for your app store optimization project? Add pre-vetted, senior engineers in days — dedicated or staff-augmented, in your time zone.
Hire Full-Stack Developers
Hire full-stack developers who own features end to end — front-end, back-end, APIs and databases. Senior generalists across the modern stack.
Learn moreHire AI Developers
Hire AI and machine-learning developers for generative AI, chatbots, ML models and AI integrations — production-grade, secure AI built into your products.
Learn moreHire DevOps Engineers
Hire DevOps engineers to automate build, test and deployment and run reliable cloud infrastructure on Azure and AWS with CI/CD, Docker and Kubernetes.
Learn moreHire Guidewire Developers & Consultants
Hire a senior Guidewire developer or consultant for Property & Casualty (P&C) insurance — 20+ years across PolicyCenter, ClaimCenter & BillingCenter, personal & commercial lines. Gosu, configuration, integrations & upgrades, in your time zone.
Learn moreHire SAP Consultants & Developers
Hire senior SAP consultants and developers — S/4HANA, ABAP, Fiori/UI5 and BTP across MM, SD, FICO, QM, PP and EWM. Implementations, S/4HANA migrations, integrations and AMS support, with experience in regulated industries like pharma. Dedicated or on-demand, in your time zone.
Learn moreWays to work with us
Dedicated team
A managed team focused only on your app store optimization project, scaled to your roadmap.
Build my teamStaff augmentation
Add senior engineers to your existing team in days — you stay in control.
Add talentNot sure which engagement model fits?
A quick call will tell you — no obligation, no hard sell.
Big-agency skill. Small-team attention.
You work directly with senior engineers — faster replies, founder-level care, and better value than the 1,000-person shops.
- Senior-led engineering — no juniors
- Time-zone overlap with the US, UK, Australia & UAE
- NDA, IP protection & transparent communication
- Working prototype in 2–7 days
Selected client work
Real, live client projects — explore the challenge, the build and the results behind each one.
IT Consulting · USADriving Qualified Leads for a US-Based IT Consulting Firm
A complete digital build for a US-based IT consulting firm — logo and brand identity, a fast website, SEO, AEO/GEO, content and social media — designed not just to look good, but to rank on Google, get found in AI answer engines, and bring in qualified leads.
Logistics · IndiaTripling Business for an International Courier & Cargo Company Through Local Search
A complete digital build for an Ahmedabad-based international courier & cargo company shipping to 220+ countries — a fast, conversion-focused website covering 24+ services, hosted and monitored on Microsoft Azure, with real-time shipment tracking, a rate calculator and quote tools, branding, and deep local SEO/AEO/GEO. The outcome: from not ranking in Google's top 100 to the first page across key markets, from zero online leads to 100+ enquiries a month, and roughly 3× business growth post-launch (client-reported).
Infrastructure & EPC · IndiaA High-Authority Website for a 48-Year-Old Infrastructure Leader
A search-first corporate platform for Velji Ratna Sorathia Infra (VRSIPL) — an AA-class, A− rated EPC contractor building India's infrastructure since 1978. We delivered a fast, deeply structured Next.js website covering 14+ service verticals, 12+ state landing pages, a 500+ project portfolio, an investor-relations centre and a media room — architected for search across infrastructure verticals and Indian states.
Read case studyReady to build app store optimization that fits your business?
Start with a free discovery call and a working prototype in days.
What our clients say
Real words from real clients — tap a quote to read the full case study.
“Acqurio Tech became our complete digital team — logo, website, SEO, content and social, all handled in one place. Within months we were ranking on the first page of Google and getting genuinely qualified leads, not just traffic. They're responsive, senior, and they actually move the needle.”
“Acqurio Tech rebuilt our entire online presence — a fast website on Azure, real-time tracking, quote tools, branding and SEO. We went from nowhere on Google to the first page across the US, UK, Canada and Australia, and from no online leads to over 100 enquiries a month — our business has roughly tripled since launch. They're responsive, technical, and they understand what a 24/7 courier business actually needs.”
“Acqurio Tech delivered a corporate website that finally matches our scale — every service vertical, every state we work in, our full project portfolio and an investor centre, all engineered for search. It's fast, genuinely premium, and it's helping us get found for the infrastructure work we do. A senior, dependable team.”
“Acqurio Tech took our whole IT modernisation off our plate. They moved 500+ GB of mail and data to Microsoft 365 without a minute of downtime, hardened it with MFA and endpoint protection, and rolled out firewalls, VPN and biometric access across our offices and construction sites. They're responsive, they genuinely know enterprise IT, and they've made our environment far more secure and reliable.”
“Acqurio Tech has been our complete digital team — they built our Shopify store, then rebuilt it headless so it's as fast and premium as our products, with a custom AI try-on and shade finder our customers love. They also run our SEO, social and ads. One senior team that genuinely gets our brand.”
“For the first time we run our whole FMCG operation — sales, purchase, manufacturing, inventory, HR and accounts — from one platform. Our 68-person field team lives in the mobile app, and I can see every rep, every beat and every order in real time on the dashboard. Acqurio Tech built exactly what we needed, on web, iOS and Android.”
Frequently asked questions
Everything you need to know about our app store optimization services. Still have a question?
Talk to an expertWhat is App Store Optimization (ASO)?
ASO is the practice of improving an app's visibility and conversion in the App Store and Google Play — through keywords, listing copy, creative (icon, screenshots, video) and ratings — so more of the right people find and install it.
How is ASO different from SEO?
It's the same idea applied to app stores rather than search engines. The ranking factors differ — store keywords, install velocity, ratings and conversion rate matter most — but the goal is the same: be found and chosen.
How long does ASO take to work?
Listing and keyword changes can move rankings within a couple of weeks; the compounding gains in installs and conversion come from continuous iteration over a few months.
Do you optimise for both the App Store and Google Play?
Yes — each store has its own algorithm and listing rules, and we optimise for both, tailoring keywords and creative to each.
Can ASO reduce our paid acquisition cost?
Often, yes — stronger organic discovery and a higher conversion rate mean you rely less on paid installs, and even your paid traffic converts better.
Do you help with ratings and reviews?
Yes — we put a strategy in place to grow ratings the right way and help you respond to reviews, which itself influences ranking and conversion.
App Store Optimization — pricing & engagement
Hire a dedicated team or get a fixed quote for your app store optimization project — senior engineers from $20/hr, no lock-in and 100% IP ownership.
Dedicated developer
A senior developer, fully dedicated to your team — billed hourly or monthly.
- Senior-only, you interview & pick
- Works in your timezone & tools
- Hourly or monthly, no lock-in
- 100% code & IP ownership
Dedicated team
A managed team — developers, QA and a PM — built around your roadmap and scaled as you grow.
- Developers + QA + project manager
- Scale up or down monthly
- Weekly demos & transparent reporting
- Best value for ongoing products
Fixed-scope project
Scope, timeline and price agreed upfront for complete budget certainty.
- Written estimate before you commit
- Milestone-based billing
- Working prototype in 2–7 days
- Ideal for well-defined work
Rates are indicative and vary by seniority, stack and scope. See full pricing →
Have a app store optimization project in mind?
Tell us what you need and a senior engineer will reply within 24 hours, in your time zone — no obligation.
Start your app store optimization project
Tell us what you need — a senior engineer, not a sales rep, will reply within 24 hours, in your time zone.
- Free discovery call, no obligation
- NDA & full IP ownership
- Working prototype in 2–7 days
Request a free quote
Just name & email required — the rest is optional.