Full-service D2C for Metabu - a premium “designer colour house” of clean, made-in-India cosmetics. We built their Shopify store in 2025, then rebuilt it in 2026 as a fast, app-like headless storefront on the Shopify Storefront API - with a photo-based AI virtual try-on and AI shade-finder quiz, combos and bespoke premium UX - and we run their branding, content and growth marketing across SEO, social and paid.
The headless storefront and growth campaigns launched in 2026 - conversion, speed and revenue results are now being tracked. We'll update this case study as they land.
Acqurio Tech is credited as the designer & developer on the live site.
Colour cosmetics are hard to buy online - shoppers can't tell how a shade will look on them, which drives hesitation and wrong-shade returns. We built two AI-driven tools to remove that guesswork. The photo-based virtual try-on lets a shopper upload a selfie; the AI detects facial features and renders the selected shade in place, so they see it on their own face before buying. The AI shade-finder quiz maps skin tone, undertone and preferences to the best-matched products and combos - turning a high-consideration purchase into a confident one.
Acqurio Tech has been our complete digital team - they built our Shopify store, then rebuilt it headless so it's as fast and premium as our products, with a custom AI try-on and shade finder our customers love. They also run our SEO, social and ads. One senior team that genuinely gets our brand.
This is a real, published client project - not a portfolio mockup. Open it and judge the work for yourself.
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