The challenge
What they needed
- Sales, purchase, production, stock, payroll and finance all ran in disconnected spreadsheets and tools
- Tertiary sales (distributor → retailer) were a black box — no visibility into what actually sold
- What 68 field reps did each day was invisible — no live view of their activity or location
- Targets, collections and bank/OD limits sat in silos, never in a single view
- Reporting was manual and after-the-fact, so problems surfaced too late to act on
- No single system to run the end-to-end FMCG operation
